Kashani is a vibrant mix that pulls influences from the bold colours and intricate designs of fabrics and embroidery found in ancient Persian bazaars and blends them with design elements from the Arts and Crafts movement.
The intricate designs incorporate traditional and contemporary elements from Persian culture, which included intricate rugs, elegant furniture, and harmonious colour schemes that were found in silk brocades and knitted fabrics featuring traditional symbols and natural elements.
The patterns reflect Persia’s diverse landscapes—from lush gardens, grand palaces, and tranquil deserts. Each motif, colour, and pattern are drawn from nature’s splendour, ancient folklore, and the region’s rich historical tapestry.
The influence taken from this evocative and somewhat romantic style has been cleverly intertwined with elements from the Arts and Crafts movement. A movement that started in Britain in the late 19th century by William Morris and Edward Burne-Jones who were influenced by the writings of John Ruskin. It marked the beginning of a change in the value society placed on how things were made. It was a reaction to the damaging effects of industrialisation the decrease in the status of the decorative arts. The movement focused the use of natural materials such as wood, stone, and metal, in their most organic forms.
The Kashani fabric collection pulls all these influences together combining them to form an entrancing array of intricate patterns and vibrant hues. The collection conjures images of a magical woodland scene, where countryside animals perch gracefully within the captivating Forest Canopy design.
Creatively pulling elements for each from genre to create this signature piece, enabling them to work together in a cohesive and harmonious aesthetic. The palette is rich in colour with superb attention to detail, encompassing deep blues and ochres through to delicate blushes and sunshine yellows, making it both a sophisticated and versatile choice. Especially as sustainability is becoming ever more important in the world of interior design. The Kashani collection is available on recycled cloth, making it ideal for a wide range of projects that encompass upholstery, curtains and soft furnishings.
ILIV’s holistic commitment to sustainability is evident in many ways. Their digital printing process saves up to 95% more water compared to rotary printing and powered by green energy. They collaborate with suppliers who share their goals in terms of renewable energy and wastewater management. Fire retardant fabrics are backed with a halogen free coating which is better for health and the environment. Using a variety of sustainable materials in their fabric collections including vegan leather, organic and recycled yarns, plant-based natural fibres such as ‘Better Cotton,’ bamboo yarn, wool, and flax, ILIV can create beautiful fabrics that are kind to our planet.
