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Products

Blum to offer a dynamic visitor experience at kbb Birmingham

Katie SherryBy Katie Sherry19 February 20143 Mins Read
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One of the world’s leading fittings manufacturers, Blum, will exhibit at kbb Birmingham on its largest UK exhibition stand to date. Measuring 245m², stand N100 will feature a route through five specific focus areas – The Evolution of Perfecting Motion, Investing in Innovation, Exceeding Expectations with Blum Services, The Latest Blum Technology and The Future of Perfecting Motion.

The Evolution of Perfecting Motion
This section of the stand will allow visitors to gain an understanding of Blum’s history, find out more about what manufacturer does, understand the company behind the products and get a grasp of the significant market presence that Blum has established in the UK and internationally.

Investing in Innovation
Blum operates a highly-developed apprenticeship scheme which is used as a model for many top companies around the world. Young apprentices from the company’s Austrian headquarters will be on hand to demonstrate the skills they learn on the scheme, which in turn helps to secure and develop the company’s international future.

Furthermore, visitors will be able to gain an understanding of the highly-resourced R&D department, as well as the product testing and development that has contributed to Blum being able to offer a lifetime guarantee with its products.

Exceeding Expectations with Blum Services
The focus of this area will be on Blum’s Retail Services Division and the benefits it has already brought to UK customers. The section will be flanked by two base-line L shaped kitchen displays, demonstrating the potential opportunities available. Blum UK’s comprehensive service offering, delivery and support systems, and state-of-the-art e-services will be detailed throughout the stand.

The Latest Blum Technology
The product focus in this area will be on Blum’s advanced Aventos lift options for wall and overhead cabinets and Tandembox antaro drawer system. The Aventos range has a number of user benefits, including integrated Blumotion soft close and the electrically-assisted Servo-Drive opening and closing system.

Tandembox antaro drawer systems are now held across the entire range of options at Blum’s Milton Keynes high-bay warehouse for immediate dispatch. Antaro is distinguished by a rectangular design of gallery section, which is sleek and minimalist with ideal colour co-ordination of nylon components, such as cover caps, connectors and dividers.

The Future of Perfecting Motion
The multi award-winning Legrabox – which will launch in the UK later this year – will be the star product of this area. Legrabox is a revolutionary new box design system with a sleek, clear-cut design, sheer sides inside and out and the new, statement Ambia-Line inner dividing system.

Two options of the new Legrabox drawer system, Legrabox pure and Legrabox free, will be displayed. The Legrabox system excels in terms of technical features such as a synchronized, feather-light glide for a smooth running action and dynamic load-bearing capacities of 40 and 70kg.

Blum’s kbb 2014 exhibit is an experience not to missed, and will offer existing and future customers a much greater insight into the benefits of having Blum as a technical and supply partner.

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Katie Sherry

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