The Hoxton, Amsterdam has unveiled a fresh new look after 10 years on the Herengracht, with a completely reimagined Lotti’s Bar, refreshed restaurant, lobby and The Apartment, alongside five new Signature Rooms.
The redesign marks a new chapter while holding onto what has made the Herengracht a neighbourhood go-to for the past decade: somewhere to drop in for coffee, settle in for lunch or dinner, meet over drinks, work for the afternoon or stay the night.
The redesign undertaken by AIME Studios draws on Dutch craftsmanship, mid-century design and the geometric influence of the De Stijl movement.
At the heart of the redesign is Lotti’s Bar, completely reimagined in stained oak and polished nickel, with bentwood chairs, rosso marble and new canal-facing perch seating designed to take the space seamlessly from day to night. Across the lobby, cosy tactile fabrics, new booth seating, and vintage ceramics bring back the warm, residential feel The Hoxton is known for, while updates to Lotti’s Restaurant create a more intimate dining experience.
At the back of the lobby, The Apartment has also been transformed. Its communal pantry and courtyard now combine terracotta tiles, oak joinery and Bianco marble with mid-century- inspired bamboo furniture, planting and sheer drapery, while the meeting rooms have been refreshed with new lighting, geometric rugs and artwork curated by Amsterdam’s Bijou Gallery. Throughout the redesign, existing pieces have been reused and reupholstered wherever possible, complemented by locally made details including bespoke tiles by Amsterdam-based Palet.
The refresh coincides with another new arrival at The Hoxton, Amsterdam: five newly launched Signature Rooms, each with its own character and design.The five rooms that have always stood out from the rest – each with its own story, character and one-of-a-kind features. Now, they’ve been reimagined to match.
Each stay comes with a line-up of specially selected extras designed to make checking in feel that little bit more special. Think Yumeko bathrobes, a Smeg mini fridge, House of Nobilique games, vinyl turntable, and a Dyson hairdryer – a mix of local collaborations and thoughtful touches that bring a little more Amsterdam into the room.
From the former bedroom of an Amsterdam mayor, complete with original 17th-century details, to a room with its own private courtyard terrace and another with a private entrance straight from the canal house steps, no two Signature Rooms tell quite the same story.
