Following the announcement of new projects in Mexico and Saudi Arabia, Kerzner International Holdings Limited (“Kerzner”), an independent developer and operator of hospitality and residential properties, has announced the signing of SIRO Roppongi, Tokyo.
Joining recently opened SIRO One Za’abeel in Dubai and forthcoming SIRO Boka Place, set to open in Montenegro in May 2025, the announcement of SIRO Roppongi demonstrates Kerzner’s bold ambition to grow the brand and its commitment to bring the ultimate active lifestyle concept to the world’s most dynamic destinations.
“SIRO is a trailblazer in the industry. We are the first hospitality brand to offer a truly holistic approach to sleep, fitness, recovery, nutrition and mindfulness. Our goal is to deliver a pioneering hotel experience designed for active lifestyles, allowing our guests to maintain peak performance when they travel for leisure or business.” said Mattheos Georgiou, Senior Vice President of SIRO and Rare Finds. “In February 2024, we welcomed our first guests to SIRO One Za’abeel in Dubai. The response from them has been phenomenal and is a springboard from which we will continue to grow and evolve this brand.”
SIRO Roppongi, Tokyo presents a unique opportunity for Kerzner to expand the brand’s presence into Japan and Asia Pacific with a flagship project for the region, and will be located in the Minato-ku ward of central Tokyo in Roppongi, just moments away from world renowned art galleries, museums and Michelin-starred restaurants. Expected to open in 2029, SIRO Roppongi will feature 100 guestrooms and a state-of-the-art Fitness Lab and Recovery Lab, all housed within a standalone building.
Further commenting, Philippe Zuber, CEO of Kerzner International said “Japan is of significant strategic importance for Kerzner International and our brands, and we are firmly committed to our growth and presence within the country. We are proud to be working together with Takenaka Corporation expanding into Tokyo with our new SIRO hotel. With the country’s rich cultural heritage, thriving economy, and strong global presence, we see incredible potential for future development across the country. Our goal is to build long-lasting connections with the Japanese market and further expand our presence, offering unparalleled hospitality and wellness experiences.”
A revolutionary new hospitality concept, SIRO nurtures a well-rounded balanced lifestyle, and blends purposeful movement, mindful recovery, and nourishing practices, empowering guests to achieve equilibrium in both body and mind. SIRO is setting a new standard for those seeking a holistic approach to wellbeing across the brand’s core 5 pillars: nutrition, fitness, sleep, recovery, and mindfulness.
The growing SIRO brand complements Kerzner’s portfolio of luxury and ultra-luxury resorts across the Atlantis, One&Only and Rare Finds brands. The world’s first SIRO at One Za’abeel, Dubai, opened in February 2024, and the second hotel from the collection, SIRO Boka Place in Montenegro, is due to launch in May 2025.
