Minor Hotels has announced the signing of ExCelle Hotel San Gimignano, Colbert Collection, its second Colbert Collection property in Italy and a strategic addition to one of the company’s most important growth brands.
Scheduled to open in 2027 in the heart of San Gimignano, Tuscany, the hotel will strengthen the global expansion of Colbert Collection, Minor Hotels’ premium soft brand for independent properties shaped by cultural discovery, culinary expression and meaningful social connection.
ExCelle Hotel San Gimignano, Colbert Collection will be located within the historic San Domenico Complex in the UNESCO World Heritage-listed centre of San Gimignano. Housed within a former convent and prison, the property will form part of a wider regeneration project that is transforming the landmark site into a cultural and hospitality destination.
The hotel will offer 33 guestrooms created from the building’s original convent cells, together with a restaurant and bar. Its design will preserve the structure’s historic character while introducing a contemporary guest experience rooted in the identity and heritage of the place.
Beyond the hotel, the wider redevelopment of the San Domenico Complex will include a theatre and opera arena with capacity for more than 1,000 guests, alongside a curated collection of restaurants, retail boutiques, meeting and event venues, and a museum. Thoughtfully integrated within the site’s rich architectural heritage, the project is designed to offer visitors an immersive connection to one of Tuscany’s most historic towns.
At ExCelle Hotel San Gimignano, Colbert Collection, guests will have access not only to accommodation and dining venues, but also to a dynamic programme of cultural and artistic experiences across the wider complex.
The regeneration of the San Domenico Complex is led by Opera Laboratori, one of Italy’s leading cultural heritage management companies, with more than three decades of experience in the stewardship, enhancement and promotion of some of the country’s most important museums, historic sites and cultural institutions.
Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas, commented: “Colbert Collection plays an important role in our strategy to grow with distinctive, character-led hotels in culturally relevant destinations. ExCelle Hotel San Gimignano, Colbert Collection is an exceptional project that brings together heritage, culture, gastronomy and hospitality within one of Italy’s most iconic towns. We are proud to partner with Opera Laboratori on a development that will preserve an important historic landmark while reimagining it as a vibrant destination for future generations.”
Beppe Costa, CEO of Opera Laboratori, stated: “The transformation of the San Domenico Complex represents a significant cultural regeneration project for San Gimignano and the wider region. Our vision has been to create an open and dynamic destination where culture, creativity and hospitality come together in dialogue with the site’s extraordinary history. We are pleased to partner with Minor Hotels to bring this vision to life and to create a destination that will contribute to the cultural and economic vitality of the city.”
The announcement follows the opening of Porta Rossa Hotel Firenze in Florence in May 2026, the first property to open under the Colbert Collection brand, and comes ahead of the expected launch of The WestDill Mayfair Hotel London in Q1 2027. ExCelle Hotel San Gimignano will therefore become another important milestone in the expansion of a brand designed to support the growth of distinctive independent hotels within Minor Hotels’ global portfolio.
With the addition of ExCelle Hotel San Gimignano, Colbert Collection, Minor Hotels will further expand its presence in Italy, where it currently operates 60 properties across seven brands: Anantara, Tivoli, NH Collection, nhow, Avani, Colbert Collection and NH Hotels.
